Good Reasons To Apply Search Engine Optimization To Web Page
Cheap Off-page optimization are poor? Remember that search engine optimization an Investment, not an Expense. In the event you don't, is preferable to drive visitors to your own website.
You hired an SEO expert to help improve your search engine rankings and bring traffic to your site. It's a wise business move, and one that can bring in lots more sales. Your initial impression was that this work would be done once, and that once your website was updated and indexed through the major search engines, you'd be finished. But, now, you find out that your SEO expert thinks you should be blogging. Here's why.
Discover your niche in less time. Free internet marketing training is hard to come by. You can spend years reading websites that offer posts about how to make money on the Internet, but often these only scratch the surface of what it takes to be successful.
The Internet marketing phenomenon is like no other in the history of the universe. Fortunately, there is no shortage of teachers. This is where Newbie Meets Guru. In this arena, knowledge is exchanged for money. The Newbie fish is fried here. He/she must be reborn in the smoke of the experience. If not reborn, the Newbie will be consumed by the hungry Guru. Ninety five percent of all Internet business fails in the first year.
Companies all over the world were realizing, though, that they must have a web presence. Companies had marketing departments and/or advertising agencies. So they too had to go along with the the tidal wave of internet anticipation. What did they do? They followed the accepted patterns for marketing in those days. TV advertising. Radio advertising. Big newspaper ads. The massive costs of those methods bore no relationship then to the potential for additional income, for sales. They were throwing money down the drain in most cases. Why? They simply did not understand!
The major key to search engine optimization still seems to be quality content provided in a consistent, rational package. Even some fairly simple sites rank well because they can provide the goods. However, a ton of broken links and a lot of coding errors coupled with horrible site navigation can make it difficult for the search engine to find its way around, much less recommend the site to its users.
Manual submission and auto submission: Obviously as an SEO expert you will go for either manual directory submission or automatic submission. Depending upon the fee you charge, you may consider either or both the methods for directory inclusion. You shall be transparent in your approach and must tell your client the pros and cons of both the processes, efforts, time and cost involved in it. Let take the decision jointly and this will help you to earn her confidence. She will start trusting you more for the transparency and your sense of responsibility. Please remember as a sponsor she is one of the stakeholders in your process.
Increased traffic sources to the website by creating "valuable content" and syndicating the same across diverse and select web, user and social communities.
News publisher websites - Were you covered in the news lately? Or your press release was picked by online news publishers? News publisher sites have a lot of authority, and getting a link back from an authoritative source is definitely a touch cookie to crack. But if you managed to get in the news then go ahead and power up the news page that is linking back to you. A point to note is that most news publishers do not give links in their editorials, in that case don't bother to build links to them. You could however write a neat blog post about your coverage in the news and link out to the news source, and use that blog post for further syndication, promotion, up voting and campaigning. Some gain is better than none.